Where your business comes from

Customer geography for the selected period

KPI boxes below reflect the selected period; deltas compare against the comparison period.
National view — sales by state
Local view — store & surrounding states

Set your store location under Map & competitors to center this view.

Hyper-local — Maryland & Delaware by county

Top origins

by matched sales

Compare periods

Quantify a sales shift between two periods and see which states and counties drove it — to pinpoint the reason for a swing.

Variance by state

matched sales

Variance by county

MD / DE / DC

Map & competitors

Plot your store and competitors. Competitor opening dates appear on the trend chart so you can see if a new opening lines up with a sales dip.

Locations

Add a location

Tip: in Google Maps, right-click a spot and click the lat/long to copy it.

Upload data

Files are parsed in your browser, then stored in the cloud database and the original is retained. Invalid ZIPs are dropped automatically.

1 · Customer database

CSV with CustomerID, names, and Postal code. Up to ~200k rows.

2 · Total Sales by Customer

The per-period XLSX (customer, sales). Ties revenue to geography.

3 · End of Day Summary

Daily metrics XLSX. Powers all trend & AOV reporting.

How matching works. Each sale's CustomerID is looked up in the customer database to attach a ZIP and state. Customers with no ZIP on file can't be placed on the map, so they're counted but excluded from geographic totals — the reported total still stands as your headline number.

Retained files

Every uploaded original is kept in cloud object storage. Download any source file here.